Couple of Milestones.

I wasn't kidding in the last e-mail

Good Evening, this is Jimmy Atto coming at ya from my kitchen table / office!  I just want to reiterate how much we appreciate your support.  May is such a huge month for us and it's sure to spill into June.  I'm going to get more specific below.  

This is so exciting:  We delivered our product into our first 4 stores this past week!  It felt a bit surreal after all of this hard work for the past 18+ months... to walk into those stores with cases of product in one hand and an invoice in the other.


The locations are:

  1. Market Fresh - 31201 Southfield Rd, Beverly Hills, MI 48025 - (248) 647-4646
  2. Market Square (Birmingham) - 1964 Southfield Rd, Birmingham, MI 48009 - (248) 644-4641
  3. Market Square (W.B.) - 2045 Walnut Lake Rd, West Bloomfield, MI 48322 - (248) 626-2662
  4. Parker Street Market - 1814 Parker St, Detroit, MI 48214 - (313) 458-8867


This milestone and announcement has a direct correlation to the next one... At our current rate of production, in the incubator kitchen which we rent, our output is limited.  This past Wednesday, we launched an online fundraising project to raise funds for a massive Rotating Rack oven which would allow us to maximize our Roasted Lentil production.  Hence, this would allow us to get into 5 more stores in the near future... then 5 more... and so on.  

Our Main Fundraising Video. Look at us... we're so charming. Please click the image above to watch our online fundraising video.

The video is for a project hosted on  In addition to the reason I mentioned in the section to the left about why we need this ginormous piece of equipment, it's really going to be a lot of fun.

One really important note to consider is that we are donating a minimum of 10% of our funds raised to Camp Casey, a horseback riding program for children with cancer.  They are based in Royal Oak.  Check 'em out here:

Furthermore, the most fun thing ever about this fundraiser is the rewards that we are offering.


Here are a few highlights:

  • Tons o' food products

  • Private Acoustic Musical Performances

  • Computer Consulting

  • Private Chef (We come to your home and prepare our products - or brunch - for you)

  • Make my grandma happy by shaving off my beard

  • Create your own flavor of Roasted Lentils

  • Tee shirts, tote bags, chapstick, stickers and SO MUCH MORE...


Please check out our fundraising project and PLEASE - for the love of God - share this with your friends, family and especially those people who you don't even know or have never met yet.  They would really appreciate it. You are an amazing person for reading this.